Netflix Raises U.S. Prices, Offers More Content

0:00Netflix is raising its US subscription prices for the second time in just over a year. The ad supported Standard Plan jumps $1 to $8.99. The regular Standard Plan without ads goes up $2.19.99 and the premium plan also rises $2.26. These updates appeared on their website Thursday. The company says it offers plans for different needs and uses the extra money to invest in better shows, movies, and features. They're expanding beyond original series with podcasts, live events, and games. Just Wednesday night, they broadcast majorly baseball's opening dates of viewers worldwide for the first time. Consumers seem more price-conscious these days. New data shows the average household sticks to about $69 a month across all streaming services. Two-thirds of subscribers now pick cheaper ad-supported tiers, a 20% jump from last year. Experts point out these hikes come straight from real-time customer data, not guesswork.

1:04Streaming services track how people react instantly to changes like this. With Netflix's library still growing and shares closing up a bit over 1% Thursday, their betting fans will stick around for the added value. That's your Vancouver News today update, AI powered and always on.