Netflix Hikes U.S. Streaming Prices

0:00It's March 27. This is Dallas News Today, driven by AI. Netflix has bumped up prices for its U.S. streaming plans. The standard ad-free option now costs $19.99 a month, a jump of about 10% from before. All tiers are getting pricier, hitting new subscribers right away and existing ones on their next bill. The cheapest choice, standard with ads, runs $8.99 monthly. One jumps to $26.99, unlocking four simultaneous streams and 4K video. Extra household members outside your home can join for $7.99 with ads or $9.99 without. Viewers on basic plans stick to full high definition at 1080p. Two devices at once and two downloads. Higher tiers add more downloads, games and sharing perks, giving options for different budgets and needs. This marks the second price rise in just over a year.

1:00Back in early last year, standard went to $17.99 in premium to $24.99 as Netflix pushes. For bigger content investments, as streaming battles heat up, these changes keep Netflix competitive while patting profits from growing memberships.