My Profitable "Business Plan"...Grab a Notebook & Follow Along

0:00Well, hello there, you beautiful, eternal being. In today's episode, I'm gonna help you to create your Breakthrough Business Plan. I want you to follow along on this episode. I'm not sure how long this is gonna be. It might be a short one, it might be a long one. I don't know. In today's episode, I wanted to kind of run through some things that I've noticed over the Breakthrough Challenge this past week and this happens every challenge. I just wrapped a YouTube Breakthrough Challenge with beautiful glitter covered aliens and we spent five days together and I run this challenge many times. This is my sixth time I've ran it and every single time I go through all the teachings and there's some common blind spots that a lot of people come with when it comes to their business, their YouTube channels, their offerings, all of these things. And today you and I are gonna actually get to planning your business so that you can double, triple, even 10X your profits by the end of this year, okay?

1:01So let's do it together. I want you to follow along with me, grab a notebook and let me go ahead and shine some light on your possible blind spots and help you to see things with so much clarity, okay? So number one, the first thing I noticed about many people who join me for the challenge is they have a very clear set of skills. They know exactly what they're talking about. Most of them have spent hundreds of thousands of dollars learning their craft and their skill and then they want to get out there and create a business or they already have a business which is doing pretty good but not quite as good as they want it to be. And so number one is they're not clear about their position in the market. That sounds like business target but stick with me because this is very powerful. Your position in the market is, I want you to imagine a food court in a mall and imagine that there's like, I don't know, four pizza places, okay?

2:04And so when people log by in the food court, they're like trying to figure out what to eat and then they see four pizza places. There's like, you know, in terms of analogies, this could be let's say a person who's a life coach. There's a bunch of life coaches out there out in these streets. So that's kind of like the four pizza places. If you're one of the many energy healers or life coaches or whatever, we need to get a strong position in the market. Meaning when they are in the food court and they see four different pizza places, we want to make sure that you're not blending in there that they understand that you're not like the other pizza places. You have a unique quote unquote position. You have a unique take. And this doesn't mean you manufacture a unique take, you're unique by design. So for an example, I teach about business, I teach about YouTube, but as you know,

3:04I'm not like any other YouTuber business teacher. I have a very unique position in the market. Part of that comes with knowing myself, really truly understanding my inner workings. And most importantly, understanding how my inner workings, the truest aspects of what my skill sets and all of my interests and what I'm passionate about have to align with your needs as my beautiful, glitter-covered alien customer. Even the fact I use terms like glitter-covered alien, you know? I have a very unique position in the market in that when you watch my YouTube videos, you can tell that I'm talking a lot about skill. I talk about writing, I talk about camera presence, I talk about how you show up with your life's work energetically. I also talk about grounded spiritual practices, but I don't get all too up in the woo-woo. I'm a lot about grounded, you know? So I'm not a spiritual teacher, but I do use spirituality and service to the work. But I'm really focused on the skill.

4:06I love talking about the skill of all this. I love talking about writing. I love teaching business owners how to treat this whole thing like a craft, like truly, because it is a craft. The best business owners in the world, they have a craft and they treat it like an art. And so anyway, I don't attract bro, like 20-year-old bros, or 24-year-old bros, that want me to sit down and talk to them about hustle culture and waking up in the morning, the rise and grind and all this stuff, and I'm not a Sam Evans. If you don't know who Sam Evans is, don't worry about it. He's great, but I'm not a Sam Evans. So my position in the market, I figured out, I've paid a lot of attention to, and I figured out, I've been mindful about how do I want people to feel when they encounter my work? So I want you to figure out right now with me, how do you want people to feel when they encounter your work? And what kind of things do you want them to think about

5:09when they associate you with their kind of problem or solution when they go to your channel? What do you want them to think, feel? How do you want them to experience you? See, a lot of people don't give a lot of thought about this, but this is also, like I said before, this is our position, aka in the food court, when people are walking by 10,000 other pizza places, and yours has a unique take. Let's say you're the only pizza place that also offers breadsticks that have a cinnamon, a cinnamon and sugar crunch that you can dip into a nice icing. So they're like, that pizza place also has really bangin' little desserts. Let's go there, they have the gelato. It's pizza and gelato. I'm not saying that we need to cram weird, we don't want to make a messy menu or a messy channel and have a bunch of weird stuff on our channel. But what I'm pointing to here is, what is your position?

6:10If you're an energy healer, there's a lot of energy healers out there, as you know. And what is it exactly about you that you would like to really convey that makes you you? What's cool about this is once again, you don't have to manufacture this. You can actually just come with, okay, what about me is different from other energy healers. There is something different about each and every one of us, our unique take on the whole thing. I have this director chair kind of, I have like a beret on my head inside my mind's eye. I'm very much about the craft of it all. So I have a beret on my head. I'm in my director's chair and I'm telling you, like in the position that I have in the market, I'm in a director's chair. I hand all of my viewers a notebook and I say, here's your pen, here's your notebook. Let's get to work. We're gonna actually turn you into a magic craftsman at your business. I've even got like a little tiny wee wee, like a French mustache kind of approach to it.

7:12I really love the work of Stella Adler. She's a method actor teacher and I really love the work of Stephen Pressfield and he's a lot about the craft and I really love the work of Julia Cameron. She's been very influential about the way I approach my business and my clients and my position in the market. So I want you to infuse all those things that make you special and unique in your business offerings, how your business is different. The next step that we're gonna take today is, I want you to sit with me now, I want you to get a pen and I want you to write out with me right this second. If you can, if you're driving, don't worry about it. Just think about this. I want you to, when you're approaching your products, when you're approaching especially your YouTube videos, I want you to think about solving problems for people that they want to have solved.

8:12You're gonna give them what they want. This is business 101. You're gonna actually give them what they want. So here's a common thing that I see in the YouTube breakthrough challenge that by the end of it, a lot of business owners like holy cow, I can't believe I didn't see that clearly. So they come up and there's lots of work in the breakthrough challenge. It's like a series of workshops and we get lots of engagement and interaction in real time and we're working through things. So we had, this is a, for instance, we had a beautiful business owner who was a relationship coach and she came up and she offered one of her video ideas was how the nervous system is connected to your relationships. Now, I understand the sentiment, not terrible, but it's now what people want. So I said, that's not what they want. Her name's Paula. Now what they want, Paula. If Paula's listening to this huge hug, Paula. Paula's a really gifted teacher, by the way, but I said, that's not what they want.

9:13What do they want? And then she said, well, they wanna get married. They want a partner that really loves them. They want a man that's gonna be committed to them. She was listening all these things to people, and I said, bingo. So with the video idea now, we can take it and say, how to heal your nervous system. So you attract your dream partner. How to manage your nervous system. So you attract a man who wants to commit. You give them what they want, right? I wasn't making videos when I was a personal trainer saying stuff like, how your total daily energy expenditure connects with your body fat percentage. They don't want to know. I mean, they will know and I did teach them those things once they purchased my programs. I said, hey, here's an estimation of how you are gonna know how many calories you need to eat. Here's exactly how we track it, you know? But I didn't lead with that.

10:14I was making videos saying, here's five healthy, delicious fat loss meals to start your week. Here's a quick fat loss plan. If you have a wedding coming up, I literally have a video on my channel. I think the title is how to lose 10 pounds before your wedding. That was something when I was a personal trainer, by the way, every other client, every woman who came, about every, once every five clients, it would be a woman who would come to me and say, I have a wedding coming up or I have a vacation coming up or I have my son is getting married or whatever. And I need to lose 10 pounds. Okay, so I knew I had clients for many years before I started my YouTube channel and I knew that the greatest hits was, I want my butt to look better. I want my abs to look better. I need to get in shape for this wedding coming up. I have, you know, I'd be like, okay, I've got like five brides this quarter that I need to get in this shape for their wedding. And so when I go on YouTube,

11:14I know that my brides watching my channel, for instance, some of the women watching my channel are brides, they don't want to hear about total daily energy expenditure. The women who are getting on YouTube trying to find the dream partner, the man who's not going to leave them high and dry, the men who aren't going to play games with them, they want a video titled, how do attract men that are ready for commitment? So I want you to write down with me right now. Don't you dare just listen to this podcast. I want you to write it down with me right now. I'm being kind of bossy because I know you can make really good money. I know it. I know that you're already probably making great money and I know you can 10X it if you do this step. You're going to write down what your customers want. I want you to write at the top of a piece of paper. Here's what they want and put an underlying under here's what they want and then underneath that here's what they want prompt. I want you to write down what they want. Okay, as another example, I have another beautiful teacher who is in the program

12:18who's just starting her business and she's going to be teaching people about how to feel better in their lives, okay? Just in general. She's a registered nurse, beautiful soul and she's got a vision for helping people to just not feel like shit every day. But she needs to write down what those people that she's trying to serve, what do they want? They want to not feel anxious. They want to feel peaceful. So they want their anxiety to disappear. Okay, how to make your anxiety disappear in one short week, okay? They also maybe want to get better sleep. How to stop waking up in the middle of the night and sleep, how to sleep through the night and stop worrying in the middle of the night or how to stop worrying at 3 a.m. You wake up at 3 a.m. Waking up every night worried, do this. Okay, so write down what do they want and then you're going to start making videos

13:20that solve for those problems, those things that they want. You're going to start giving them what they want. So I said this is step two, but this is like 2.1, 2.2, here's step 2.2, I'm going to repeat it. You're going to give people what they want for your business. Okay, this is something my mentors taught me very early on because I had all these different kind of ideas and I was, I had a pretty good idea that I was wanting to teach about health and fitness and all that stuff. But I also had a couple like hairbrained, not hairbrained, but like ideas that weren't quite in alignment. So I had this big vision for basically, it was like a carbohydrate school and I was like, I want to teach people about the science of carbohydrates and my business mentor was like, and people don't want to, they don't want to learn about the carbohydrate science. They want you to help them to lose body fat. And so instead of going through all the trouble

14:22twisting myself up into a million pretzels and spending a year and a half trying to figure out about a carbohydrate university, it was just an idea that I entertained for like an hour. He was like, why don't you just cut straight to the chase and help women to lose body fat? And I was like, oh yeah, okay, okay. I knew that I was going to do that, but every so often, us business owners, we have some visions in our mind. We just always want to give them what they want. So always ask, is somebody going to want this? We can't know for sure, and I have methods for like helping you to figure that out, which we'll talk about perhaps down the line, but anyway, write down what they want and start making videos that actually give them what they want, okay? Number three, this is a step that a lot of business owners really mess up. I've messed this up plenty, and this is actually more of a practice and a lifestyle thing, but I want you to start feeling into things instead of overthinking, especially when it comes to your YouTube channel. So there's a lot of business owners who come to the challenge and they're like,

15:22what do you think about the analytics of XYZ? What do you think about these keywords that maybe perform in that vidIQ situation? And what do you think about? How do I get my videos to get more views? And they are thinking a lot about numbers. They're looking in the analytics dashboard. They're treating this like a numbers game. They're also treating it like some kind of a Rubik's camp formula that we need to figure out. The truth of it is this is a feeling thing. Business has some thinking and we want to use our mind, but we want to use our mind in service of the feeling. And this is not something everybody's going to agree with, but a lot of business owners are going to agree with. There's an energy that happens when things are pulling you towards a certain thing. You've got an intuition. This is another way to say intuition. But you've also got a feeling into, for instance, your thumbnails. Your thumbnails are a way for you to convey a feeling to your customer. So you have a solution and you're going to be giving them

16:23what they want in your business. That's what your business is built off of, giving people what they want, whatever that might mean for you. And then your YouTube channel serves as a way for you to convey the feeling behind you, the feeling behind your solutions. So I want you to take a big nice meta overview look at your channel and see, does this adequately convey the feeling that you want them to feel? Does it do the thumbnails, for instance? There was a beautiful participant in the challenge who had a little hiccup with their thumbnails. And she was using these black and gray thumbnails that really didn't have her picture. It was just black and gray. And I said to everybody in the group, how does this thumbnail make you feel? And everybody gave her some really gentle feedback and was like, it makes me feel depressed. It feels kind of like a tombstone. It feels really sad. And she's talking about how to help people feel joyful. So we want to make sure that our thumbnails, our videos, our titles, our,

17:24even our products, our landing pages, that it all feels magnificent for our customer, that when they encounter your videos and your thumbnails and your titles, that they feel adequately, like understanding of what it is you're about. You're feeling tone. We're wanting to express your feeling tone. That's a large part of online business as well, where conveying the feeling behind the products and services, where conveying the feeling of what it is your deeper kind of mission is, where conveying a feeling tone here. So less thinking about things, let's let go of trying to figure things out with our mind and I want you to go into how does this feel? How does this experience feel? For instance, the YouTube breakthrough challenge, I always want it to feel like a big giant party slash retreat for business owners. Okay, I go into feeling into like, I have a six month accelerator coming up. I'm going to be telling you about that in a second, but so the six month accelerator,

18:24I'm going to have it feeling a lot like a beautiful kind of, I've heard about this college in the UK called the Arthur Finley College of Spiritual Sciences, but this is like a six month experience for business owners to come into my castle and have a beautiful place for them to do their deep work together with other business owners. As I pop in and I say, okay, let's take a look. What are you doing? What are you working on? Let's make this better. Let's tweak this a little bit and actually getting them doing the work that they've been so hesitant about doing. I have a feeling tone of all the offerings I've ever offered in my business. So what do you want your whole thing to feel like? Always go feeling overthinking. The next step of all this is just your angle, your angle. So if I have a castle, my business is my castle. If I have a castle and it's solving for a problem that people really want to solve, I want to make sure that they can clearly see the entryway that I'm not giving them some weird angle.

19:26So when you have videos or products or services that you're creating, you want to always create them from the clearest angle possible. Don't be too clever with it. We don't need to be fancy with our ideas. You're just gonna give it to them straight. So my accelerator that is now open for enrollment, by the way, it's called the YouTube Profits Accelerator. And here's the angle. The angle is you're gonna come into the six month container. And in these six months, you're gonna actually start filming and posting excellent YouTube videos that drive traffic to your products and services. You're also gonna be working on your offerings, your products and services, creating things that people actually want to buy and fixing your offerings in a way that people want to buy them. And all of it, the angle, here's the angle, the angle is we're actually taking action, accelerating your progress and helping you to get really good at the skills of online business. So instead of saying, here's this course. Here's this standalone course. I love courses and I've sold courses

20:27throughout the past 15 years of my business. But this is the first time I'm actually like, okay, you have the course. I'm gonna actually work through it with you. And we're gonna actually get to work together in a container. And I like six months because that's a nice, you know, situation. By the way, you can get into the YouTube Profits Accelerator at brandaturner.com slash money, okay? And I keep, every time I say this, I mean it. If you join today, you're gonna be getting the best price because I'm going to be raising it quite a bit. Right now, the six month container, this is kind of the beta version. I also don't know if I'm gonna be offering a six month container. This is the first time I've ever done a six month container because I wanted to dive deeply with the business owners who really wanna get their work done and create something magnificent. So you can join me at brandaturner.com slash YT. So that's my angle for that. I want you to take a look at your products and services, your YouTube videos, your overall business and figure out the angle of it

21:27and make sure it's something that really honors you and clearly conveys what you're about. The YouTube Profits Accelerator part of the reason I put it together the way that I did is because what I'm about, especially right now for everybody, I think what's needed more than ever is for people to just start getting moving, get into action, get your videos posted. Do it, do it the way you wanna do it. And I'm here to help you to basically do it the way you wanna do it. So a lot of people hesitate, overthink, they're all in their mind. They're treating this like a big group of skew and I'm like, hey, listen, come into my castle. Let's go ahead and start getting to work. And so I'll tell you more about the details later on but fix your angle. And then the last thing is the big picture. Number five is we wanna get the clear big picture, the overarching picture of your whole thing. Like, what is this all about? Who are you serving? How are you serving them? And as you're posting your content, whatever that might be,

22:28I don't like the word content, by the way, but I use it as a pointer because I don't like the idea of content. I really like the idea of this as your life's work. And when we actually are posting videos that serve everything we just talked about, what happens there is when you have a big picture, when you're doing your life's work, for instance, creating YouTube videos, but you have a big picture of, I have a business that serves insert your person here with this clear thing that they want, insert the amount of customers that are buying your stuff, you have a solid revenue stream coming in because you've now, now with all that background, everything that you and I just work through together. Now the big picture is now we're posting YouTube videos that actually have a purpose, that actually help people to feel you, that actually help people to understand that you have what they need to buy. And here's a big, big, huge part that I love about it, is you have videos that are pointing to your offerings,

23:3124, 7, 3, 65, so you don't have to be out there in the DMs selling things constantly all the time. So here's another thing that I mean about the big picture. In the YouTube Breakthrough Challenge, every single time I run it, most people who haven't experienced success with YouTube and haven't had people going to the YouTube channel and then buying the products and services they have to offer, they don't understand that YouTube, it really is one of the most simple things that you can do for your business. And that all of this stuff that if you take a little time to invest in, let's say you spend two days a month filming videos, okay, you take two filming days where you get ready, you talk in front of the camera, you've now got a bank of, let's say, four videos that you're gonna be putting up throughout the rest of the month. Now, a lot of people don't realize that when you show up and you actually treat this like, you know, like a business, like you're actually putting your heart and soul into those two days to film and you're actually being strategic and figuring out,

24:32okay, what's my posting schedule? When am I gonna film? I'm, you know, what is this all for? What is it gonna look like? What are the offers I'm pointing to and all that stuff? When you actually start treating this like an enterprise and you start just take two days to film and with those two filming days, you've got a bank of videos that could be perhaps pointing to your offerings 24, 7, 365 getting you thousands of dollars every single month. Each one of your videos could be doing that. If you got many of them, many of them could be doing that. But a lot of business owners don't see the big picture. So they're hesitating on their YouTube videos because they assume I'm not big enough yet. I don't have enough subscribers for me to succeed on YouTube. I don't have enough XYZ to succeed on YouTube. I'm gonna wait until I start getting everything together to really put my heart into my YouTube channel and it's gotta be the other way around. If you would like your business to be doubling, tripling, maybe even 10 X-ing your profits this year,

25:34it's really important that you start moving from that place that you've already, like I want you to pretend you already have 500,000 subscribers. Right now, if you had 500,000 people tuning in, buying your stuff, you know, watching your videos, engaging with your content, leaving comments, clients and customers that you love that are attracted by your YouTube channel, how would you show up every single month? This is why it worked for me so early on because I told this story in the YouTube breakthrough challenge because I had a mentor who made it very clear to me. You're not gonna, it doesn't make any sense for you to hold off on going all the way in until you get sales, like a lot of business owners think, okay, is this gonna work? I'm gonna wait to put my whole heart into all of this until I start getting sales. It's actually the other way around. We actually have those huge profit months and a really great bit of success and a really great smooth ride up the trajectory

26:35of the proverbial mountaintop. When we actually move like that, so when you post videos as though you already are making 500,000 dollars a month, then that money starts to come in. So we don't wait for the world to give us sales. We don't wait for the subscribers to watch our videos. We don't wait for 500,000 views on a video for us to be like, okay, cool. Now I can actually start putting the work into my YouTube videos. Now I can actually start making good videos. Now I'll dedicate myself to doing the thing. This is a trick that a lot of people are playing with themselves. Or like a game a lot of people are playing with themselves are saying, I'll wait to do the whole thing until I actually know that it works. Nope, doesn't work like that. You have to actually go all in and create great videos and make great products and pour your heart into your business and then it pays off. Sorry, sorry, Charlie. I know that you already know that in a way, but there's a lot of business owners who don't, who don't wanna go all in, they don't jump all the way in because they're like, I don't know if it's gonna work.

27:36And then of course it doesn't work. Okay, so the fruits of your efforts will be a direct reflection of that sincere, open-hearted, open your arms all the way up to it, take a full-on dive into creating the best possible thing you can without putting pressure on yourself, you know? And for me, this is what I teach. I teach, we film two days a month and then we spend the rest of the month just being a little bit mindful, showing up a couple hours a week, doing work and whatever way it kind of makes sense for our business. We don't wanna be, you know, spinning our top, going around like a whirling dervish. We take right action. We take action that makes sense. So what I'm gonna be doing for the next six months, starting March 17th is I'm gonna be doing a YouTube profits accelerator. I alluded to this earlier, but this is my six-month experience where I'm gonna actually be taking business owners through the process of growing your YouTube channel

28:39with excellent videos. We're actually gonna be getting to work in every month. I'm gonna say, okay, what's your idea? What are you gonna be posting about? Let me know. And then you're gonna let me know. And then we're gonna actually get to work. You're gonna create those videos. I'm gonna give feedback. We're gonna get better and better every month. You're gonna improve as you're posting your videos. You're also gonna be fixing your offers if they're not selling or if you don't yet have an offer that's selling validated, making money yet, I'm gonna be guiding you through that process of here's how we might do that. Here's some methods. Here's how you can grow your business. Here's how you can start monetizing ASAP. Here's how you can validate your offers. We're also gonna be showing you all the inner workings and outer workings of online business. So I have a whole bunch of training material right now in the YouTube Profits Accelerator to teach you how to create your own podcast. That's called profitable podcasting. My podcast has actually grown so fast over the last year.

29:40I'm in the top 20% which is banana. So I'm gonna show you how I do that. I'm also gonna teach you how to put on your own five day challenge or a webinar or a master class to help you to get sales quickly, get lots of customers on board. So you have access to that ASAP once you join the YouTube Profits Accelerator. That's unlocked for you right away. You also have the core program, the YouTube Profits Core Program, which is just brand new. I just redid the whole thing and that's all the things that you need to know to succeed on YouTube. And then we have the six month container where you're gonna actually be with other business owners doing the work, getting to work. We have two calls per month where you're gonna show up and get any questions that you have, like any tangles, you're gonna have those untangles. I'm gonna be there coaching you the whole way through. We're also gonna be meeting once a month for a co-working session. This is an office hours where we're all gonna gather together and inquire, we're gonna get our work done. And I'm gonna be there to help you untangle anything.

30:42If you have any like, hey, Brenna, what would you do about this? How would you edit this or whatever? We're actually gonna be, you can bring whatever you like to bring to the co-working session. We're gonna be working together. We're also going to be mastering our craft as business owners, whatever that means for you. So what I've done with this container is I want you to imagine this like a, you know, like I said, like a big giant castle that you get to spend six months and really getting good at all of this stuff. The reason I called it the accelerator is because I like to collapse time. So six months is gonna pass whether or not you join. But within the next six months, you could have a whole new set of skills. If you're coming from Instagram land, you don't yet know how to write a great title. You don't yet know how to put together a thumbnail. You don't yet know how to put together a really solid premise. And perhaps you don't really know how to put together the whole big picture so that you can have people, customers coming into your world every single day, buying whatever it is you have to offer without you having to be there every day.

31:43I had a beautiful business owner in my inbox. The other day say, oh my God, I'm on Instagram every day and I can't stand it. And I'm exhausted and all that stuff. I don't do that. And I actually am gonna have rest periods in this accelerator where we're gonna be taking mandatory time off of our business. I'm gonna say, okay, great, awesome work everybody. Now we get two weeks or one week or whatever to relax. Don't look at the YouTube stuff. We get to enjoy the fruits of our work. We get to let our list grow. We get to watch those sales come in, you know? And so if you've been wanting to grow your YouTube channel and you know this is the path that you wanna take forward and you don't wanna spend, you know, $20,000 with a business coach to, you know, some ungodly amount of money, which is fine, there's nothing wrong with those $20,000 business coaches. I don't offer $20,000 offers at this phase of my business because I'm more about doing it with you.

32:45I don't want done for you stuff. I'm not an agency. I'm not here to spoon feed you. I'm not here to do all the work for you because I really want you to learn how to do all this for yourself. I also, I don't have a big team. So you're not, I'm not gonna be telling you to get a team. I'm not gonna be telling you to do a bunch of sales calls, you know, I never take sales calls. So I'm gonna be showing you my own business model, which I alluded to a couple episodes ago. And so if you'd like to join us, you can at brenneturner.com slash money. The next six months is gonna be amazing. The people in the actual accelerator so far are shaping up to be quite magnificent. We've got executive coaches, we've got energy healers, we've got web designers, we've got some financiers, we've got some people who talk about business as well, other business teachers. We've got a whole bunch of really amazing business owners. We've got some foreign language, you know, teachers, we've got some amazing people in this accelerator. So not only are you gonna be getting your work done,

33:47you're gonna be getting it done in a container with other business owners who you get to exchange notes with. You get to learn from other people, you're gonna be seeing what works for other people as well. So this is the opportunity of a lifetime. And I hope that you join me this summer one last time, brenneturner.com slash money. Can't wait to see you in there. And I'll see you in the next episode.