About this episode
It’s the year 2000, and Steve Jobs wants Apple computers to be able to burn DVDs, but there’s a problem. A big problem.
At the time, DVD burners cost tens of thousands of dollars, and they’re incredibly difficult to use. Neither of those features fit the Apple MO. Jobs’ solution was revolutionary, but not just for the world of computing, or even the world of business.
Author Greg McKeown uses the lesson in this illustrative anecdote to radically simplify his work and his life, and it all starts with “zero”.
You can find the full interview here: Work less, achieve more, with Greg McKeown
Connect with Greg on Twitter or Linkedin, and find Effortless here
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CREDITS
Produced by Inventium
Host: Amantha Imber
Sound Engineer: Martin Imber
See omnystudio.com/listener for privacy information.
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