Most People Niche Wrong: 7 Fixes for 2026

Everyone says, “niche down.”

But most new founders do it the wrong way.

They pick an industry… but stay generic inside that industry.

They narrow their audience… but don’t sharpen their positioning.

They say: “I help small businesses.” “I work with startups.” “I do AI consulting.”

And then they wonder why: - Clients don’t respond - Conversations stall - Revenue doesn’t move

Niching isn’t about shrinking your market, it’s about increasing precision.

In this podcast, I’ll break down the 7 most common mistakes entrepreneurs make when niching — and how to fix them.

I’ll cover: - Why “just pick a niche” is incomplete advice - How to layer vertical expertise - How to define a specific target segment - Why startup vs enterprise is a different game - How applied AI strengthens positioning - The human capabilities that still win - And how to optimize for speed to first dollar

If you’re building a consulting or service-based business, this will help you stop guessing and start aiming.

Bring your idea. We’ll sharpen it together.