More than "Just Words": Crafting a Message that Goes Deeper
About this episode
Stop trying to find just the right hook, quippy headline, or witty tagline, and start HERE first! Your Brand Messaging goes a lot deeper than just clever copy and a heaping serving of your personality; it needs to come from the inside out.
In this episode, I share some of the elements of Brand Messaging so you can start gaining clarity on yours.
Inside this episode on Brand Messaging:
- Why we fall into the Tagline Trap
- What actually is Brand Messaging and why does it matter?
- How to have more fun with your mission, vision, and values
- The components of brand voice
- Messaging pillars that are rinse and repeat for content creation ease
- What's a brand positioning statement
- And more!
Links & Resources Mentioned
👉🏻 EXTENDED SHOW NOTES with Questions & Prompts
Recommended Website Designer Page (NEW)
Brand Messaging Guide: Service
About Me & Contact Info
I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.
Email: [email protected]
Hosts & guests
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