Misfit Energy: The “Underrated” Energy Drink Doing It Right

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I sat down with Tom, one of the founders of Misfit Energy—a brand I keep calling underrated because they actually do energy drinks the right way.

We get into the real story behind Misfit: it started as an idea for flavored water, ran into major production issues, and turned into a full-on energy drink project that’s now years in the making. Tom breaks down why they chose to keep everything in-house (formula + flavor creation + production), how they think about using patented, well-studied ingredients with intention, and why they obsess over flavor so it hits like the real thing—without that weird diet aftertaste.

We also talk about the part nobody tells you: how hard it is to scale when major companies basically “own” coolers and shelf space, why marketing can beat quality in this industry, and how Misfit is trying to build a real cult following through grassroots creators and community-driven growth.

Plus: a sneak peek at what’s coming next, including an Energy Drink City collab flavor and how they decide what stays core vs what gets vaulted.

If you love energy drinks, business, branding, or seeing how a legit product gets built from scratch—this one’s for you.

Follow Misfit Energy on IG: https://www.instagram.com/misfit.energy.603/

Check out Misfit Energy: https://misfitenergy.com/

Grab Misfit at Energy Drink City (code: kaitlynkennafitness to save dollars): https://energydrinkcity.com/search?q=misfit+&options%5Bprefix%5D=last

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