Microsoft TERMINATES The "This is an Xbox" Campaign!

0:00When you want your spring break to feel like and your kids pool day to feel like and your hotel bed to feel like ooh and room service to feel like because at Hilton hospitality feels like Your cabana's ready? Would you like fresh towels? It matters where you stay. Book now at Hilton.com Hilton for this day. So this is an Xbox is no more. Do you remember that really tone deaf campaign that Microsoft launched? It really hurt the brand, the Xbox brand. They basically said everything's an Xbox. Your computer's an Xbox. Your tablet's an Xbox. Your refrigerator's an Xbox. Your dog is an Xbox. Your girlfriend's an Xbox. Plug and play. Yeah, so they got rid of this stupid marketing campaign. They really didn't make much of a fuss over it either, I guess.

1:00This is coming from Thorot. What is Thorot? Microsoft's ill-fated This is an Xbox marketing campaign which tried to redefine what an Xbox actually is in an era where Xbox games are available on more platforms thanks to cloud gaming and Windows-based handhelds has been erased from the official Xbox website as spotted by Game Developer, the blog post for the original announcement, has disappeared along with all other articles related to the marketing campaign. Xbox sales are terrible right now. And why would anyone buy an Xbox console? Not only have they jacked the price of an Xbox console, but they're telling you that it's going to be Xbox everywhere. So there's no reason to buy an Xbox console if you can play all those games on your PC if you can play them all on your iPad. Right? As of this writing, videos for the campaign are still available on the Xbox YouTube channel, but that may well change. Microsoft kickstarted that campaign back in November 24, saying this is an Xbox and invites people to play with Xbox. Across multiple devices and screens, it showcases the evolution of Xbox as a platform

2:00that extends across devices with bold iconic fun visuals and a lighthearted tone. The marketing campaign received a polarized reception as it's amalgamated at various devices, can't play Xbox console games natively. Even the AcesRog Xbox ally is an Xbox to save Windows-based PC that can only play the PC versions of games like Halo Infinite or Forza Horizon 5 and it won't be able to play GTA VI. Well, they didn't make that clear. And people are looking for a reason to jump off of the Xbox bandwagon because again, the consoles are expensive. The exclusive titles aren't great and there's a lot of drama around Microsoft right now. So yeah, you just gave people a reason to note about. This was one of the worst marketing campaigns for console ever. The Vergest Tom Warren previously reported that the controversial campaign offended many Xbox employees internally, indeed telling gamers that they don't need to buy an Xbox to play Xbox games can only reinforce the sentiment that Xbox hardware

3:02is now irrelevant. Yeah, see also their sales. They were freaking terrible. This is an Xbox marketing campaign launched when the Xbox marketing team reported directly as Sarah Bond, who got ousted. Is this why she got ousted? Bond recently announced her departure to Microsoft after Asha Sharma was appointed as CEO of Microsoft Gaming, replacing Phil Spencer. Very interesting, the timing of all of this. This episode is brought to you by Athletic Brewing Company. No matter how you do game day, on the couch, in the crowd, or manning the snack table, Athletic Brewing fits right in. With a full lineup of non-alcoholic beer styles, you can enjoy bold flavors all game long. No hangovers, no buzz, no subbing out for water in the second half. Stuck the fridge for tip-off, with a variety of non-alcoholic craft styles available at your local grocery store or online at AthleticBrewing.com. Near beer, fit for all times. Isn't it?