Meta Ads Are Getting Smarter; What You Need To Know

0:00Basically, what we're talking about is the way that meta as an ads platform receives all the ads, millions of millions of ads that are created probably every day, at least every month, how they receive those ads, and then in return distribute them to the users on behalf of the advertisers. So that's the gist of it, Eddie Gicaubi. I copied Roger. He's tracked so far. So let's get one level deeper then. What obviously, what you just said is how the ads get to the users, what's going on behind the scenes that this are close talking about that gets the ads to this is when things get real. Yeah, let's get real. Yeah, so I mean, we can start with how things have been done in the past. Yeah, for this, it should be perfect. If you've ever run ads before or talked about ads specifically on meta, there's some basic targeting parameters that you can set up in place whenever you're creating the campaign to reach your target market. So you can

1:01do age restrictions. So you can target people from 30 to 55 years old. You can do location restrictions. So in the Charlotte area, you can do a 10 mile, 20 mile, 30 mile radius, for example. And then there's all these sort of like interests and behaviors that you can tell meta your your target market relates to in some capacity or describes them in some way. And then you're giving meta all this information to go out and then find the right people check for your ads. That's kind of how it's been done. There's more to it than that, but that's kind of the foundation of everything. What meta has done in the past is grouped these people together into cohorts or like thousands or hundreds of thousands of people and then delivered ads to like that cohort of people. So what's changing here with this andromeda is whether calling it is it's becoming a much more individualized delivery system.

2:05So not so much grouping people into cohorts, but delivering the ads on a more like user by user basis. So maybe they might deliver something to Mike and then something different to Eddie based on different signals that they're receiving. Actually more signals and kind of bringing them all together and to a way that's better for the advertising. The law for marketing minute is brought to you by Spotlight Marketing in Brandon, where we help solo and small law firms get more plans and better flights. If you want more details visit growmylawfromfast.com