Mastering Shopify Websites with Sarah Jansel

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In this episode, we sit down with Sarah Jansel, the owner of Jansel & Co., a company specializing in building and growing standout websites on Shopify and other platforms. Sarah shares her journey from a 20-year corporate career to becoming an entrepreneur, her passion for fashion, and her evolution into a website design guru. Discover the insights and strategies behind creating successful Shopify stores, understanding your customer, and why investing in your website is crucial for your business. Featured Guest: Sarah Jansel, Founder of Jansel & Co.

Sarah’s journey from fashion enthusiast to Shopify expert highlights the importance of following your passions and the impact of a well-designed website on your business. Her company, Jansel & Co., not only builds websites but creates experiences that reflect the heart and soul of the brands they work with. Whether you’re starting out or looking to elevate your online presence, Sarah’s insights underscore the value of professional design in achieving your business goals.

Key Takeaways:

• The significance of understanding the story behind your brand and weaving it into your website.
• The common pitfalls of DIY website design and how it can impact your business.
• Why a professional, cohesive website is crucial, especially for luxury or high-end products.
• An overview of Jansel & Co.’s comprehensive services, from branding to website design and beyond.
• Sarah’s ideal clients and how her team tailors the process to meet their unique needs.

Follow Sarah Jansel

• Website: www.janselandco.com
• Instagram: https://www.instagram.com/sarahjansel/
•  Instagram 2: https://www.instagram.com/janselandco/

 

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Timestamps:

• 0:00 - Introduction to Sarah Jansel
• 2:47 - Sarah’s transition from corporate to entrepreneurship
• 5:30 - The story behind Sadie and Sari, Sarah’s fashion boutique
• 7:17 - What makes Jansel & Co.’s process unique
• 10:37 - Common mistakes Shopify store owners make
• 14:06 - The importance of a well-designed website
• 18:25 - How Jansel & Co. approaches client projects
• 20:42 - Ideal clients for Jansel & Co. and the process of working together
• 27:00 - Where to find Sarah and learn more about Jansel & Co.