Marmalade Keeps Its Name, No EU Rebrand Needed

0:00European news, powered by AI. This is Europe News today. I'm Cory with the story. Good news for jam lovers everywhere. The UK government just clarified that classic Marmalade won't need a name change on supermarket shelves despite all the post-Brexit buzz. Media outlets sparked panic this week, claiming a new food deal with the EU would force labels to switch to citrus Marmalade because of relaxed. Rules from Brussels. That pushback came loud from folks like Shadow Foreign Secretary Pretty Patel, who hit social media accusing labor of undermining Brexit by messing. With our beloved British spread, turns out, the roots go back to a British lobbying win in the 1970s, which locked in Orange Marmalade's special status, keeping other. Fruit versions labeled as plain jam. Government insiders set the record straight, noting most UK shells already say Orange Marmalade, or Seville Orange Marmalade, which fits EU rules. Perfectly, since you can swap citrus for the actual fruit name, so the tradition rolls

1:02on, no rebrand required.