Marketing The Moon

In this Marketing Over Coffee:
A special conversation with David Meerman Scott co-author of Marketing the Moon

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The greatest content marketing case study of all time: Marketing The Moon

Collier's Magazines, Werner Von Braun and Walt Disney!

Wally Schirra went full spectrum to "last, low-priority test objective" to providing color commentary next to Cronkite during moon walk.

Brands helping to educate the press and public

PR Materials and Press Kits from the Apollo Program

Cronkite as the lead, Huntley and Brinkley busy with other things

Wayne Harrinson of KMHT radio coverage

Marketing the Moon: The Movie

NASA had 140 on PR, the majority was done by corporate partners. Contrary to popular belief Tang was out before the space program

The political trade off - TV knew that if funding kept rolling it would be "The most spectacular television shows anyone had ever seen".
Kennedy made the trade off, as much projecting a positive image of the US as it was science and exploration"

Sad irony of huge increase in picture quality as coverage dropped off. For Apollo 16 NASA lined it up for prime time, this actually made it worse.

Images of earth from space as the greatest legacy of the Apollo program

 

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