Marketing on a shoestring budget

Shoestrings inside…

• Are you looking for ways to find clients without investing thousands into business coaching programmes?
• Do you want to connect with other entrepreneurs in the same boat as you?
• Find people to collaborate with, grow your audience, get some direction from and create a robust support system?

 …all whilst maintaining a shoestring budget?

 If the answer is yes, then check out what I've got for you inside this podcast episode today...

Believe me when I say ‘I get it’… When you’re running a business (or starting a new one) you don’t always have a lot of money to put towards marketing, and while you know that you need to be doing something to get your business out there to attract those clients, you might not be sure where to start.

Thankfully, there are so many amazing things that you can do that can really make an impact and grow your brand that won’t cost you a fortune, or anything at all – here are just some of my favourites:

1. Social Media: I know, it seems obvious, and it kind of is, if you have a business and no social media presence you’re already losing out. The key here is to pick the right platforms and remember, you don’t need to be on them all. My top tip here is to focus on one or two platforms and do them well. Stay consistent, post, engage, comment, and be active – don’t post and ghost! Once you master the first one or two, you can then think about adding another channel. Get organised, have a strategy, know what you’re saying and when you’re saying it and know exactly WHY you are there.
2. Email marketing: If you don’t have an email list, it’s time to get one! When someone joins your email list they are opting to hear from you because you have proven you have something valuable to say, I’d also say it means they trust you and the information you will be providing them. These people should be nurtured, love them hard, and provide them with so much value that when they do decide that they need a product or service just like yours, it will be yours they choose!
3. Start a blog: Content marketing is so incredibly valuable, it’s good for your brand, it helps to position you and a good blog can help to improve your SEO. Share your blog (or snippets of) throughout your social media channels, send it to your email list, share to your google business listing and Pinterest (which is a search engine, not social media) – and drive everyone back to your website.

And remember, you don’t have to do it all – don’t let marketing overwhelm and consume you, it should be fun, you’re speaking on a topic you know so much about. You can start by picking one to two activities to get you started, and then incorporate something new once the first are up and running.

Marketing on a budget allows you to get creative and think outside the box, it’s an opportunity to do things differently.

And finally, my last tip is, whatever you do, don’t blend in. Stay true to your brand, stand out and allow people to see your personality, it will set you apart.

If you’d like to discuss how I can help you create a custom marketing plan for your business please get in touch.