Marching into Madness: Louisville's Journey

0:00On March 10th, Sports Illustrated just announced a new docu-series called Marching Into Madness, teaming up with partners and the University of Louisville Man's Basketball Program. It gives viewers an all-access look at Coach Pat Kelsey's rise from the College of Charleston to leading one of College Hoops' biggest names. The trailer dropped Tuesday and the first episode hits this Friday March 13th at 9 a.m. Eastern Time on SITV right before March Madness kicks off. The series rolls out in chapters over the next week. You'll get two on Friday, two more on Wednesday March 18th, and the finale on Friday March 20th. It covers the end of the season, including the ACC Tournament and Selection Sunday, showing the highs and lows of Big Time College Basketball. Fans are buzzing about the star power involved. Louisville alum in Seven Time NBA All-Star Donovan Mitchell shares insights along with college basketball analyst Jay Beelis. Media personality Caleb Presley narrates the whole thing, making it feel raw and real. This is exclusive to SITV. Sports Illustrate is new free streaming

1:05channel packed with behind-the-scenes sports content. The platforms already exploding, with a 160% jump in views and 180% more watch time on their YouTube stuff. Last year, as the cars chase a tournament spot, marching into Madness pulls back the curtain on what it takes to compete at this level, keeping fans hooked through every twist.