About this episode
In this episode of StreamTime Sports, host Nick Meacham continues the Making YouTube Pay series with Angelica Lindeberg, CEO of the Swedish Women’s Hockey League (SDHL).
Angelica shares how the SDHL executed a full shift from traditional broadcasters to a YouTube-first strategy in under 90 days. She breaks down the early audience insights, how the league is empowering clubs and players to grow their own reach, and what this transformation means for the future visibility of women’s hockey.
Key Points:
- How the SDHL transitioned to a fully YouTube-led model in less than 90 days
- Early audience data and what it reveals about fan behaviour
- The role of clubs and athletes in driving visibility and engagement
- Why YouTube is central to growing the reach of women’s hockey
- What the shift means for the league’s long-term strategy and commercial potential
Get every episode summarized
Each time StreamTime Sports publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from StreamTime Sports
Netflix avoided sports for 20 years - Here’s what finally changed
StreamTime Sports
LaLiga's battle to stop piracy — NFL lawsuits, fan media & power shifts
StreamTime Sports
ESPN Goes DTC: Inside the Product, Data, and Personalization Strategy Powering t...
StreamTime Sports
The Masters explained: The business strategy behind golf’s biggest event
StreamTime Sports