Maker's Mark & Kelsey Plum Collab: Yam Jam Bourbon

0:00It's April 29th. You're listening to Entertainment and Celebrity News. Today, AI-powered entertainment coverage. Makers Mark just dropped a big collab with Los Angeles Sparks, Guard Kelsey Plum, for a limited edition bourbon called Yam Jam, by Kelsey Plum. It hits Select LA Retailer starting May 7th, and part of the sale supports the Los Angeles Fire Department Foundation. This marks their latest move, blending sports and spirits ahead of the 2026 WNBA season. Plum headed to Star Hill Farm, the Makers Mark Distillery, to craft it through their private selection program. She picked 11 custom finishing stays, like baked American oak, seared French oak, and toasted French spice to make a one-of-a-kind bottle at one. 111.3 proof. Plum says it mirrors her on-court style, thoughtful, precise, and bold, with warmth and balance for sharing with friends and family. Having notes hit bright chili spice and citrus on the nose, sweet potato pie and pecans

1:00on the palate, finishing with baking chocolate and orange. FIND! She even whipped up a signature cocktail, KP's kicking mule, mixing the bourbon with blood orange, blackberry, and ginger. This builds on Makers Mark's push into women's hoops, like their multi-year deal with the unrivaled 3-on-3 league, all under there perfectly. One reasonable campaign, celebrating bold paths to excellence.