Lululemon Founder Backs Startups, Psychedelics Gain Support, Gatorade Reformulates

April 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Chip Wilson launches venture to invest in early-stage performance brands amid ongoing Lululemon proxy fight, backing next wave of technical apparel
• Gatorade removes artificial colors from core flavors as brand expands beyond sports into everyday hydration and wellness category
• US executive order loosens psychedelic restrictions with $50M funding for psilocybin, MDMA, and ibogaine research to accelerate clinical pathways

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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