LSAs or Google Ads: Which is Worth It?

0:00Our LSA is better than regular Google ads. I wish I could give you a black and white answer to this The the answer is unfortunately it depends. I know Plenty of law firms who have gotten great results from LSAs. It depends on your market It depends on your practice area the quick and dirty difference that really matters is that with LSAs You are only paying for actual leads, okay? You are only getting charged by Google when a qualified lead is generated Versus regular Google ads. You're paying by per click and sometimes per impression And so what that means is if you have a Google ad campaign a regular Google ad campaign that is really dialed in and it's Producing leads at a low cost. It's probably going to be cheaper and you're going to see a better return on your Investment than Google LSAs But if that Google ad campaign is not performing very well and your leads are very expensive Well, it might be cheaper for you to go through LSA So it really takes some some testing and comparison. It also just does depend on your practice area and the market that you're operating

1:03And but my suggestion would be test both Look at which platform gives you a lower cost per lead and and really don't stop at cost per lead Stop at cost of acquisition because you have to understand the quality of the leads, right? Like maybe your LSAs are cheaper cost per lead, but they're not as high Quality so they're not converting at as high a percentage as leads that you're finding through Google ads So it takes testing both have merit. I've seen both work really well for law firms You got to test and compare your your results