Love, Risk, & Donuts

What happens when two completely different journeys come together around one shared vision?

In this episode of Keep It Positive, Sweetie, Crystal sits down with Cloudy Donut Co. founders Zewiditu Jewel and  Derrick Faulcon for a conversation about the people behind the brand, building a business together, and creating something that challenges what ownership can look like in communities that are often overlooked.

Derrick opens up about the years he spent incarcerated and the life he built afterward, while Zewiditu shares how her background in education shaped the way she approaches leadership and impact. Together, they talk about taking a chance on Cloudy, navigating business and their relationship, and their philosophy of “reverse gentrification.

It’s a conversation about love, risk, representation, partnership, and the responsibility that comes with creating a path someone else can follow.

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