Logan Forsyth - The Michael Sartain Podcast

Logan Forsyth is Founder & Co-CEO of mediascaling.com. Media Scaling is a company that builds personal brands. They are responsible for over 2.5 billion views on social media for their clients.

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0:00 Intro 0:57 Do the Andrew Tate model in-house 2:58 The algorithm detects faces 4:05 The randomness of the algorithm 5:28 Facial recognition 6:43 *Delayed explosion 7:45 *The hardest platform to gain traction 9:40 Reverse engineering organic metrics 10:52 How fast do accounts grow? 12:40 Choosing clients 15:15 Camera roll dump 16:35 Content creation system 18:22 Timestamping 19:15 *Gameplay videos 21:50 *Man on the street content 22:24 *Reaction videos 24:27 *The difference between platforms 30:44 The impact of anonymity on social media 31:50 Random insults in the comments 33:11 Digital marketing background 37:54 Scaling and licencing 41:29 *Software stack 46:40 *Building funnels 50:34 *AI sales team 52:37 *Hiring techniques 58:03 *Content creation strategies 1:11:10 Favorite CTAs 1:13:19 Thumbnails 1:15:42 CTAs monetization 1:19:12 Accounts getting shut down 1:21:14 Buying fake followers 1:24:56 Mentors 1:28:31 Reaction videos 1:31:41 Podcasts 1:33:35 *Spamming your audience 1:37:12 Productivity tools 1:38:39 Social media 1:39:01 Guests variety