Life Time Bets on Competitive Fitness, Goop Kitchen Expands, Nomio Scales Performance Shots

April 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• goop Kitchen expands to New York opening Manhattan and Brooklyn locations, scaling ghost kitchen model beyond California with 14 locations serving 40K weekly customers
• Nomio raises $4M led by Collaborative Fund for broccoli-based pre-workout shots backed by clinical data showing reduced lactate and improved endurance
• Life Time launches HYBRID XT group training program preparing members for hybrid competitions, connecting daily training to LT Games events

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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