0:00
This is the Download from Sounds Profitable Your Daily Source for the Essential News in
0:07
the Business of Podcasting, I'm Gavin Gattas.
0:15
Here's what you need to know for today Wednesday, March 11.
0:19
First up, IRL events are the new influencer trips.
0:24
Scalables, Kaya Yury F and Jasmine Enberg give a breakdown on what to expect from South
0:28
by Southwest this year.
0:30
With the Austin Convention Center under construction, South By will be taking over the venues of
0:35
Austin over seven day program, which includes a live recording of the scalable podcast
0:41
at Podcast Movement Evolutions this Friday at 7.15 p.m.
0:47
Reminder that this year, Podcast Movement Evolutions is a free event you do not need a
0:52
South by Southwest badge or to pay for an extra ticket, South by Southwest badge holders
0:57
will get priority access to the event.
0:59
You can pre-register now with a link in the show notes and that is highly encouraged.
1:05
Things kick off Friday morning at Skybox on 6th with a 400-person capacity venue plus
1:10
an overflow area with capacity for 350-plus attendees, three days of networking, curated
1:17
panels, celebrity guest live performances, and more.
1:22
Next up, Lipson hits record creator payouts.
1:26
New Lipson data shows 2025 to be a record year reaching an all-time high for creator payouts.
1:32
Add Impressions grew 46% year-over-year reaching 4.5 billion impressions for 2025.
1:40
The amount of creators monetizing on the platform increased more than 2.5 times and downloads
1:45
grew 17% year-over-year.
1:49
The release notes a key driver of 2025's growth was the expansion of Automatic Podcast
1:54
ads by removing prior download minimums, a move that allowed creators to monetize their
2:00
podcasts more than ever.
2:03
Next up, Netflix just got an extra 2.8 billion, here's what they could spend it on.
2:09
Paramount recently paid Netflix a 2.8 billion dollar breakup fee during the bidding process
2:14
to buy Warner Bros. Discovery.
2:16
Pave Studios founder Max Cutler has published a guest column in the Hollywood Reporter pitching
2:21
what Netflix could do with that windfall.
2:24
He spotlights a lack of daytime TV coverage as a challenge Netflix faces.
2:29
Cutler pitches investing in content audiences return to out of habit rather than in short
2:35
spikes due to height.
2:37
Netflix made a name for itself in documentaries and stand-up comedy specials by targeting
2:41
top talent and signing them.
2:43
The same strategy could be applied to expanding their video podcasting presence and licensing
2:51
Up next introducing Press Publish LA the Hollywood Creators Summit.
2:56
Last September, Publish Press gathered 400 plus content creators, operators and media
3:02
entrepreneurs for its inaugural summit.
3:05
This year they're hosting the Hollywood Creators Summit in Los Angeles, California on Thursday
3:11
The event will feature on-stage conversations with creators and industry leaders, networking
3:16
events and a live episode of The Collin and Samir Show.
3:20
Tickets for creators, teams and creative operators are now available.
3:25
As for the rest of the news, AudioStack VP of Global Commercial Partnership, Silka Zetsha
3:30
has a new op-ed on YDSB's are leaving audio revenue on the table.
3:36
Soundcast has a new integration partnership with number eight integrating their predictive
3:41
audience tech into Soundcast's infrastructure.
3:44
The Forward Network has expanded their true crime portfolio with the addition of National
3:50
Lemonada Media has announced a new upcoming 10 episode podcast series so you think you can
3:55
sports from comedian Elliott Glazier, produced in collaboration with Charles Barkley and
4:01
Mark Permen's Round Mound Media and Justin Hartley's Change Up Productions.
4:06
And finally, Steve Razie's rights on podcasting's historical focus on reach metrics and what
4:12
that future might hold if engagement was prioritized instead.
4:21
That'll do it for today's episode.
4:22
As a reminder, you can find links to everything I talk about in these episodes by clicking
4:27
the link in your show notes that will take you to today's episode post on SoundSprofitable.com
4:32
where you can also subscribe for the newsletter version to get them emailed directly to you
4:38
Our producers are myself Brian Marletta and Tom Webster for SoundSprofitable.
4:43
I'm Gavin Gattis and I'll see you tomorrow.
