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newsApr 8, 20261:18

Levi's Thrives Amid Tariffs, Price Hikes

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Levis profits soar amid baggy jeans trend, despite tariffs and CFO departure. Investors optimistic, shares up.

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Levi's Thrives Amid Tariffs, Price Hikes

Canada News Today | 2 Min News | The Daily News Now!

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Canada News Today | 2 Min News | The Daily News Now!Levi's Thrives Amid Tariffs, Price Hikes. Machine-transcribed; use the interactive transcript above to jump the player to any line.

It's April 8th. I'm Corey with the story. This is Canada News today, driven by AI. Levi's is riding high on demand for its baggy jeans and sales to younger buyers through online channels. That strength lets them bump up prices and cut back on discounts, even with a 10 percent tariff hitting their U.S. imports starting in 20, 25. Analysts like Rick Patel from Raymond James say, higher prices aren't slowing demand, and the real gains should kick in during fiscal second quarter. Meanwhile, longtime CFO-Harmett Singh is stepping down, but he'll stick around through the search for a replacement to keep things steady. Investors seem cool with it. Levi's shares have climbed for the past three years, with a Ford price to earnings ratio of $12.91. That's lower than Ralph Lauren's 19.23, but higher than American Eagles 9.68. Wealthier jeans the Imoleneal Shoppers keep snapping up clothes and accessories, despite tough times for lower income folks, creating that K-shaped.

Spending Split Analysts note Levi's conservative U.S. growth forecast, even as Middle East tensions and fuel costs haven't dented sales yet. TD Cowans Oliver Chen praises their premium denim lid, smart inventory moves, and fresh product vibes, setting them up strong as trends of all.

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