Leads Can Start to Flow When You Do This

0:00All right, tragedy number four, webinars. Again, don't go to sleep on me here. Everyone's heard of this. But the thing that we have in my marketing company, Danny, with me for 15 years, and I tell you what, one of the things we've learned in those 15 years is that as much as things change, they also don't really change. Like, there's so much marketing that still works and people aren't doing enough of it. I'll be really honest and vulnerable with you guys. We were doing maybe a few webinars a year. The last couple of years, I think we did, Danny, what about 20, 25 webinars in 2025? Yeah. That's not right. We did a webinar every two weeks. And it took us a while to really figure out our rhythm. But now that's a huge part of our marketing strategy. We're crushing it, and that's a constant flow of leads. And the webinars then lead people to maybe want to have a conversation with us about working together. Couple of tips for webinars. OK, I've got them up there on the screen. Bottom line is figure out a topic or topics that you can position your business as experts in, put together a webinar, experiment with topics

1:03you're going to fail. You're going to have webinars where three people show up. You're going to have topics that don't seem appealing to people. All right, I think it wasn't so about what, halfway through the year, Danny, that we kind of unlocked some topics to people who were loving they were interested in, and then our attendance skyrocketed. And by the way, if you're in maybe not a service-based industry or an industry that maybe you think something like a webinar makes sense, think about something in person, like what we're doing today. Think about maybe like a workshop. OK, if you're in retail or food industry, then maybe think about doing some sort of class, like a cooking class or something like that. Anything where you can bring people together, right, around your expertise, right, and something they can experience you up, and you have what we would call a captive audience. The law for marketing minute is brought to you by Spotlight Marketing in Brandon, where we help solo and small offers get more clients and better clients. If you want more details, visit growmylawfromfast.com.