Le Sirenuse Mare: A New Beach Club Opens

0:00It's April 7th, from Hollywood to your headphones. This is Entertainment and Celebrity News. Today, powered by AI, I'm Corey with The Story. Lassira News Hotel has been a Positano icon for 75 years, opening back in 1951 as the Sir Sale family Summerville returned. Luxury Spot Is drawn Hollywood stars like Elizabeth Taylor and Richard Burton, keeping that loyal return guest vibe alive. Now, after five years of planning, they're launching the SirAnews My Air, a new beach club on the Serrento Peninsula tip. The Sir Sale crew, led by Antonio, who took over from his dad Franco, hunted long for the perfect coastal spot. Early tries fell flat, but when suns Aldo and Francesco jumped in, they revisited a friend's land near the sea and saw the potential through fresh. Eyes Designers from Milan and Amalfi worked with the land's natural slope using local terracotta tiles, chestnut pergolas, and bamboo shades.

1:00The real stars are 12 Aleppo pine trees, placed first by top landscape architect Paolo Pejo-Rone, who flipped a script to make it a garden before. A beach club Onside, a 180-seat restaurant serves simple neopolitan classics with local ingredients for daily lunch. Three bars matched the mood, from a pair of Tibo spots to Grenita and Gelato Havens, plus contemporary art scattered around like at the main hotel. Antonio nails the feel, music starts soft, ramps up gently for fun, without crossing into tacky chaos. It's relaxed enjoyment for couples or groups, staying true to that timeless sirenous elegance everyone returns for.