Just Because You Can, Doesn't Mean You Should

In this thoughtful and laugh-filled episode, Alexis and Brett dive deep into the rhythms of seasonality in horticulture—not just in terms of plant growth, but also the marketing windows and human habits that shape the industry. Fresh off a hectic Mother's Day, they reflect on the exhaustion and triumph that comes with spring’s Super Bowl of floral sales and discuss how local growers plan months (or years!) in advance to hit these narrow seasonal targets.

They explore key calendar touchpoints like Valentine’s Day, July 4th, and fall agritourism season, showing how consumer expectations align with bloom cycles, harvests, and farm labor. With stories of sprouting potatoes, sleepy kittens, and missing appendixes, the episode blends real-life farming humor with insight into the planning behind peonies, pumpkins, and produce.

Listeners are invited to consider the deeper labor and lead time behind seasonal products—and why diversification might be exciting but exhausting. Whether it’s bouquets or jam jars, Brett and Alexis remind us that timing is everything... and sometimes, just because it’s possible doesn’t mean it’s sustainable.

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