About this episode
In this Marketing Over Coffee:
Learn about NY Times Best Selling Author Jonah Berger's New Book The Catalyst!
Brought to you by our sponsors:LinkedIn and Klaviyo
The 5 Techniques to change someone's mind
Not Pushing, but removing the obstacles to change
Reactance and the freedom of choice
Changing it up with the case studies
The power of the menu
9:41 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Reducing the distance
Confirmation bias
Asking for less
17:22 Email marketing is one of Klaviyo's core offerings – when you leverage personalization driven by a 360-degree view of the customer, they're more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee
Eliminating risk is not the same thing as eliminating uncertainty
Overcoming switching costs
The cost benefit timing gap
Going through times of tremendous stress are actually change opportunities
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