John Jantsch on Duct Tape Selling

In this Marketing Over Coffee:
A special conversation with John Jantsch, author of The Referral Engine talks with us about his new book: Duct Tape Selling

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The Topics:

The 5 Keys to using Practical Marketing as the new way to sales success

Sales vs Marketing Hourglass

Lead scoring - hand raisers rather than ideal leads ready to go on a highly personalized journey

Has inbound marketing made the salesperson unnecessary? The sales coach?

Why do sales people need to write every day?

Creating a Total Content System strategy

What are thecrucial markers for an ideal client?

Where do the software tool recommendations come from?

Life with Google Fiber

 

Check us out on LinkedIn: John and Chris.

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.