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newsMar 23, 20261:17

Jeff Webb, Cheerleading Pioneer, Passes Away

About this episode

Jeff Webb, founder of Varsity Spirit and pioneer in competitive cheerleading, passed away at 76 due to a head injury from a pickleball game. He started UCA in 1974, sold it for $1.5B in 2014, and advocated for cheers Olympic recognition. A conservative activist, he mentored Charlie Kirk and attended Kirks White House ceremony. Webb is survived by his wife, children, siblings, and grandchildren, leaving a lasting impact on sports and politics.

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Jeff Webb, Cheerleading Pioneer, Passes Away

UK News Today | 2 Min News | The Daily News Now!

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Full transcript

UK News Today | 2 Min News | The Daily News Now!Jeff Webb, Cheerleading Pioneer, Passes Away. Machine-transcribed; use the interactive transcript above to jump the player to any line.

On March 23rd, Jeff Webb, a pioneering competitive cheerleading and founder of Varsity Spirit, has died at age 76 from a head injury suffered. Two weeks ago during a pickleball game, he was hospitalized after the freak accident and his family chose to take him off life support on Thursday. Webb started his cheerleading empire in 1974 with the Universal Cheerleading Association, which grew into the biggest cheer, organization in the United States. He sold the company in 2014 for $1,500,000, and later helped push cheerleading toward Olympic recognition through the International Cheer Union. A dedicated conservative activist, Webb mentored young leader Charlie Kirk and spoke highly of him after Kirk's assassination on September 10th. He even attended the White House ceremony where Kirk received the presidential medal of freedom posthumously. Tributes poured in from Turning Point USA, which called him a visionary shaper of young leaders and varsity brands, praising his role in

building a global cheer community that touched countless athletes and coaches. Webb leased behind his wife Gina, children Jeffrey and Caroline, siblings Greg and Jenna, and two grandchildren, leaving a lasting mark on both sports and politics.

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