Jackie Palmer on Autonomous Marketing

In this Marketing Over Coffee:
ActiveCampaign Vice President of Marketing Jackie Palmer talks about the state of email and more!

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Getting into marketing instead of baking

Instead of just automating practices, evolving so that the tool improves quality at the same time

SMB Customers in over 150 countries

Everything from newsletters to multi-channel campaigns

Strong track record in deliverablity

U of Albany reaching 90% deliverability

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Including SMS and WhatsApp

Adapting to AI affecting the inbox

Agent to User features to improve campaigns

Special requirements for franchise organizations - ActiveCampaign HQ

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Influencers marketing themselves

WhatsApp as a freestanding app for rest of world

RCS driving further use of SMS

Automating the path to the business goals

Marty Supreme is good cringe

A Court of Thorns and Roses is the entry for Romantasy

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