Is Social Media Being Slept On? | Stephon Jacob

Stephon Jacob, Strategic Planner at The Martin Agency

Stephon Jacob, a strategist at the Martin Agency, discusses various aspects of advertising and marketing. Jacob is a graduate of VCU Brandcenter, the top master’s program for advertising and branding in the US. He works on campaigns for clients such as Buffalo Wild Wings, Virginia Tourism, and Santander Bank. According to Jacob, social media is the biggest opportunity in 2023, and he believes it is still slept on. He also discusses the importance of creating interesting ads and using AI to help with content creation. In addition, he stresses the need for businesses to focus on their audience when creating ads and campaigns rather than their internal teams. Overall, Jacob’s insights provide a fresh perspective on effective advertising strategies that businesses can use to improve their results.