Is GenZ Killing Happy Hour?

0:00Oh, start your day off the right way. Kidding all over with Sarah and Vinnie wake up wake up with Alice 97 3 it is Friday. It is Friday. And so my question to you is you've ever been a happy hour guy, not really me either. No, I mean, either I've never and I don't know, but I want to nine to five a lot though in my life. I think that's like a nine to five thing. There's I can't say for sure if it continues, there was a girl I dated that lived here in the city and she would say after work her and a girlfriend would go grab a drink and it would she would say and there's all the blue shirts. And I'm like, huh? She's like all the guys who work in business and they were the blue shirt button down as opposed to the white one. I don't know, but they're all at the happy hours as well. Look into score. Oh, like that's the hot spot, but I don't know if that continues to this day.

1:00I never liked happy hour. I never went to happy hour. I never had a healthy, you know, yeah, relationship with alcohol either, but I won't go to a happy hour really. But I do think it's a work related thing, but I will say that on a Friday or Saturday, I will be watching the clock because at five o'clock, I'm going to have a drink. Most generations say that Friday is the best day for happy hour, but Jen Zeeers prefers Saturday. I feel like Friday and Saturday happy hour doesn't really count. Isn't the whole point? It's just the kickoff to the night. Yeah, definitely not Saturday. That doesn't count as happy hour. That's just you're drinking on a Saturday. Right. And at home, happy hours have become increasingly popular. I guess that's that's it. We actually, we did that on Fridays during the pandemic. We would have a happy hour zoom that people could come into. We talked to listeners and it was fun. I thought the whole point of happy hour was to get out and get the discounted drinks and to mingle with other singles so that you can

2:05hopefully find someone to hang with into the evening hours. I don't know because I didn't go to them. I'm sure for some people that absolutely, but to me, that seems like and especially it seems like happy hours to me again are in restaurants, where there's like a you're going to grab some dinner or or some more durbs. Like you get something to chow on and some drinks and you watch a game where you try to meet a friend. Yeah. I can see the whole happy hour. Oh, yeah, that's fun. No, I understand, but you can't call that a happy hour. The whole point is the discounted drinks. Well, the hours five o'clock and I just got happier. All right. I can call it a happy hour. Well, that's what Gen Z's up to. They've changed the happy hour from being in a bar restaurant to we do this at home. We do this one. We're at home. That's a lot of weeks. Fence. We get drunk on the couch. That's what we do. Yes. All right. It feels

3:06exciting. Can you look up happy hour and see if it says specifically, it should be at, you know, possibly or I think is definitely like the happy hour concept is the hour after you get out of work. Like you're happy. You're done with work for the day and you're going to go have a drink and an appetizer. And I like what you said, you know, if you're, if you're just going to go home and watch the game on TV alone, why not go to a happy hour, have some chicken wings, watch the game with some other fans. 60% say having non-alcohol options at happy hours appealing. Oh my. Well, they just want to, they're still what, they're still happy. You don't want to get drunk. You got to change everything up. Oh, maybe they should drive home. Don't be that guy, Ben. Don't be that guy. Listen, I never went to happy hour. I'm with you. I don't even want to go to that. I don't really like to drink with my co-workers. So I'm not a big happy hour gal either. Does it? What does it say happy hour? We've drunk together.

4:07It says exactly what you said. It's a specific time usually late afternoon or early evening when bars and restaurants offer discounted drinks and appetizers to attract customers during slower periods. It's really a marketing strategy. Oh, yeah, that's what it is. They're coming in at 4 p.m. on a Wednesday and drink beer and wine are the most popular alcohol drinks at happy hour, but Gen Z says wine and hard seltzers first. Oh, beer way down the list. Yeah, you were saying that. I think they did a story how beer is just fallen in popularity. Yeah. I mean, I do. I never even had a seltzer, but I had a wine cooler from back in the day. I didn't like them. Bartles and James. Anyway, happy hour. It's different. Hey, Bay Area. Good morning. Coffee, please. Wake up with Sarah and Vinnie. Every morning on Alice 973.