About this episode
Several years ago, I'll never forget when a tax partner with a Top 10 accounting firm started talking about one of his favorite books. He described the book's three pillars - marketing, production, and accounting.
I smiled because I knew the title he was talking about - In The Black by Allen Bostrom.
A few weeks prior to this episode the marketing team for this book's co-author reached out to ask if they could be on the show. The answer was a resounding yes.
Roger Knecht is the President of Universal Accounting. He's also the perfect person to explain why accounting is anything but boring.
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