Introducing Dough

Dough is a new series from BBC Radio 4 which looks at the business behind profitable, everyday products and considers how they might evolve in the future.

In each episode, entrepreneur Sam White, futurist Tom Cheesewright and a host of technology experts take on a popular product, look at where the smart money's going now and then try to predict what that could mean for all of us in the years ahead.

The series starts on BBC Radio 4 and will be available in the Sliced Bread feed on BBC Sounds weekly from Thursday, 18 July 2024.