Inside the push to fix Luxon’s media image

It’s 208 days until Kiwis hit the polls and vote for the next Government.

And despite campaigning not officially starting, the Prime Minister’s performance has been called into question, time and time again.

Accusations range from Luxon leaning too much into corporate speak and acting like a CEO to dodging questions, and even dodging entire press conferences during a global fuel crisis to open a stadium.

With flubbed media interviews going viral, Christopher Luxon’s behaviour is being put under a microscope. So much so that there are whisperings of a coup. 

Can one man’s public image impact an entire party? And who’s been sent in to help National months ahead of election day?  

Today on The Front Page, NZ Herald Editor-at-Large, and Media Insider, Shayne Currie is with us to break down Luxon’s trials and tribulations, and how he might turn them around.

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Producer: Jane Yee

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