Inside the ‘For You’ era: How to master the algorithm

In this episode of StreamTime Sports, CEO Nick Meacham is joined by Moe Hamdhaidari, Director of Content at Two Circles, to dive into the rapidly evolving ‘For You’ economy. Moe breaks down how algorithm-driven discovery, shifting audience behaviours, and the rise of Gen Z and Gen Alpha are transforming the way sports organisations build content strategies.

The discussion explores why sports continue to outperform entertainment, how rights holders can expand into new genres without inflating budgets, and what data-driven content models look like when executed well.

Key Points:

• Why traditional content consumption is flattening while sports continue to grow.
• What the ‘For You’ economy means for rights holders, and why content now needs to find fans.
• How sports organisations can double content output without increasing production spend.
• What “tripling your genres” looks like as culture, fashion and lifestyle become essential.
• Why YouTube is becoming the new TV, and how to build bespoke strategies for TikTok and other platforms.
• How Gen Z and Gen Alpha behaviours are shaping the next era of content consumption.