About this episode
Mallory Willsea sits down with Mike Bell, Chief Marketing Officer at Everspring, to explore the disruptive impact of AI search tools on college discovery and decision-making. Drawing from Everspring's just-released 2025 AI Search Trends report, they unpack how platforms like ChatGPT and Perplexity are reshaping the higher education marketing funnel. With over 450,000 student interactions analyzed, the data reveals a major shift in student behavior—and a warning for marketers who aren’t ready. If you're a higher ed CMO wondering where your institution stands in AI-generated search results, this episode is your wake-up call.
Related Links:
2025 AI Search Trends Report by Everspring
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Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
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