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In Conversation With... Diana Todd - Part Two: Support
About this Episode
Terry continues his chat with Diana Todd, this time focusing on driving schools and the realities of running one.
Diana explains why she initially resisted the idea of managing a school, and how partnering with Phil eventually led to launching Support Driving School. She opens up about the challenges of balancing fair franchise fees with meaningful training, the importance of genuine care in building a team, and how to create a culture where instructors feel supported rather than pressured.
The discussion also explores the wider perception of franchises, the lessons learned from setting up a multi-car school, and even touches on Terry’s decision to step away from Support.
It’s an honest, practical conversation packed with insights for anyone considering expansion or curious about the business side of being a driving instructor.
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