ILPS4e17- Creating Billion Dollar Brands; Rick Cesari Explains How He Has Successfully Branded Products Like GoPro and The George Foremen Grill

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Rick has been a pioneer in the Direct Response advertising industry since the early 90Тs, and has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. The author of “Buy Now, Creative Marketing that getsCustomers to Respond to You and Your Marketing“, my newest book, Building Billion Dollar Brands, is due out in Summer of 2018.” Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales. When not working Rick enjoys, reading, skiing, fishing and hiking. For his 50th birthday he achieved one of his goals and successfully summited Denali (formerly Mt. McKinley) in Alaska. He resides with his wife Martha and three French Bulldogs in Seattle, Wa.

The Inventors Launchpad – Roadmap to Success Series is presented by Inventors Launchpad in beautiful Tampa Bay, FL and hosted by Carmine Denisco. Carmine is an accomplished Author, Entrepreneur, Inventor and Co-founder/Managing Partner of Inventors Launchpad. Along with his business partner Rick Valderrama has changed the face of the invention industry and look forward to helping inventors from all over the world move their ideas forward. For more information please visit www.inventorslaunchpad.com