“If you build it, they will come” is not a strategy

5 of my best marketing tips for coaches, consultants and small business owners.

So you’ve decided to become a coach or consultant. Congrats! Being a coach or consultant can be one of the most fulfilling jobs.

And… you’ve entered a growing coaching market … meaning there is even more competition in the coaching space.

Once you become a coach, you may quickly realise that you’ve also become a business owner! As a business owner, you’ll need to learn the key skills to start, operate, and grow your coaching business; one of which is marketing.

Marketing for coaches: “If you build it, they will come” is not a strategy

As I’ve said before, “If you build it, they will come,” does not apply to coaching businesses (and most businesses, for that matter!)

So in order to grow your coaching business, you’ll need to learn how to market your coaching business.

In this podcast, I’ll discuss 5 tips for marketing for coaches, so you can serve more clients and do what you love — COACH!

Many different ways to market a coaching business

The activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Basically, marketing refers to activities you do with the purpose and intent of attracting and serving clients.

These activities can include anything from posting on Instagram to doing a free webinar to being a podcast guest or writing a blog post.

The good news is that there are sooo many ways to market your coaching. (And the best way to market your business is based on your strengths — take this free quiz to find yours.)

Effective marketing will help you grow your business, build your brand as a coach, and connect with potential clients.

But there are certain things you want to have in place to make marketing your coaching business effective.