Iceman Trademark Battle: Williams vs. Gervin

0:00On March 26, Chicago Bears quarterback Caleb Williams earned the nickname Iceman for his cool-headed game-winning drives in the 2025 NFL season. Now his company has filed to trademark the name for merchandise, sparking a clash with NBA Hall of Famer George Jervin, the original Iceman. Williams holding company submitted four Iceman-related trademarks on March 16th, right after his breakout year. Jervin, now 73, made it clear he respects the young quarterback, but insists the moniker belongs to him from his basketball days. Four days later, Jervin's business filed its own trademarks for Iceman and Iceman 44, nodding to his spurs Jersey number. Officials say the late filing stemmed from complications after a business partner's death. The trademark battle could drag on for months, with Jervin ready to challenge any win for Williams, highlighting how sports icons guard there. I'm Corey with The Story, and you've been listening to NFL News today, AI-powered football coverage.