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0:00It's March 21st in Durham, let's get into the news. Amazon is rolling out one hour and three hour delivery options for prime members in select U.S. cities. This ultra-fast service covers over 90,000 items from household essentials to health and beauty products. It's available seven days a week and builds on tests that started late last year. Prime members paid $9.99 for one hour delivery or $4.99 for three hour while non-prime shoppers face. Higher fees of $19.99 and $14.99, same day delivery stays free for prime users. Shoppers in eligible areas will spot these quick options right in the app and can filter for them easily. This push comes after Amazon transformed online shopping with two-day prime shipping back in 2005, setting expectations for speed across. The industry now, it faces rivals like Walmart, offering similar one and three hour services plus apps such as Instacart and DoorDash.

1:01The company plans to expand to more cities soon and is already testing 15-30-minute deliveries for groceries and essentials in places like Seattle and Philadelphia. Last year, Amazon hit a record with over 13 billion same or next day item shipped worldwide. With local hubs, trucks, and planes fueling this speed, Amazon keeps raising the bar and convenience, promising even quicker options ahead.