I Built A WICKED Construction SaaS In 10 Years

Tommy Linstroth, founder of Green Badger, shares his journey of starting a SaaS platform for automating green construction compliance. He discusses his background in sustainability and real estate development, as well as his transition from consulting to technology.

He concludes with advice for SAS companies and the value of content marketing and customer education.

Takeaways

• Wireframing and prototyping are essential in the development process of a software company.
• Understanding the customer's pain points and speaking their language is crucial for successful sales and marketing.
• Price should not be a barrier to customer acquisition, especially in the early stages of a company.
• Building a strong team and delegating responsibilities is key to scaling a business.
• Content marketing and customer education are effective strategies for customer acquisition and retention.

Chapters 00:00 Introduction and Technical Difficulties 02:10 Background and Starting Green Badger 03:46 Entrepreneurial Spirit and Starting a Consulting Firm 04:40 Transitioning to a Software Company 06:31 Challenges and Successes in Consulting 08:13 Hiring and Outsourcing 09:36 The Importance of Wireframing and Prototyping 11:05 Sales and Marketing Strategies 12:23 Challenges of Changing the Status Quo 13:14 Pricing and Customer Acquisition 14:48 Customer Onboarding and Retention 16:09 Expanding Product Offerings 20:38 Lessons Learned and Advice for SAS Companies 23:14 Content Marketing and Customer Education 24:54 Future Goals and Dominating the Market 26:02 Growth and Delegating Responsibilities 27:05 Conclusion and Contact Information

Links

⁠⁠⁠⁠Join Accelerator⁠⁠⁠⁠

⁠⁠⁠⁠Follow Pod⁠⁠⁠⁠

⁠⁠⁠⁠Guest⁠⁠⁠