Hugo Spritz: Summer's Sweetest Trend

0:00On April 3, if you've been hitting pub gardens lately, you might notice apparel spritzes taking a back seat to their sweeter cousin, the Hugo spritz, which bars and supermarkets say is the official drink of this summer in the UK. It's popping up everywhere from fancy spots like clarages in Mayfair and sea containers by the Thames to Manchester's 20 stories bar. Newcastles, bridge tavern, and even nationwide at Weatherspoons. Born in 2005 in Italy's South Tyrol by bartender Roland Gruber, the Hugo mixes elderflower liqueur like sanger maine with Prosecco, soda, water, and fresh mint, making it lighter on booze and perfect for daytime sipping. Bar pros love how it fits the shift to lower alcohol drinks, but not everyone sold. One soho pub owner calls it too sweet for more than one round and sticks to his Guinness crowd. Supermarkets are cashing in too, with waitros seeing Hugo searches quadruple and sanger maine sales jump nearly 30%, plus Audi dropping A.

1:02Ready to drink bottle, while bidders like for mooth make a comeback for that European vibe.