About this episode
This week, I have a potentially unpopular answer to a very popular question: How do I upgrade my clients?
The serial-refunders, the constant complainers, the manipulators...and of course, people who are downright rude to you and your team. How do you avoid them? Even more to the point: How do you get the kind of clients you actually want?
[00:00] How do I upgrade my clients?
[00:46] You're not going to like this answer, but...
[01:48] My $5,000 problem
[03:08] What your company avatar should look like
[04:13] It starts at the top (with you and me)
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