How to Make a Course That People Actually Buy

A few years back, Nicole created a course and... it flopped. Now, she's thinking about giving it another go, but wants to understand what went wrong the first time so she doesn't make the same mistakes again. Today, Jason and Nicole are joined by Abi Prendergast, an expert on marketing and sales strategy for courses. Abi diagnoses what she sees as the problem with Nicole's first course, and gives advice anyone can use if they want to make— and more importantly, sell— a course. For more on Abi, visit her website here: https://www.aptcontent.co.uk/