How to Leverage Attention With Trends

In this episode, I explore how to identify, understand, and capitalize on trends to grow your audience and engagement on social media. I break down the difference between seasonal trends, news-driven trends, and niche-specific content trends, and explain how to align your content with where global attention is focused. By the end of this episode, you’ll know exactly how to research trends in your niche and create content that connects with current interests, all while staying true to your expertise and values.

In this episode, we discuss:

• [00:02] What trends really are and how they influence social media.
• [02:23] Examples of major trends in TV and media that influence consumption habits.
• [06:32] Why social media is essentially "TV in your pocket."
• [09:14] Recognizing seasonal trends like Black Friday, Valentine’s Day, and Easter.
• [12:09] How to step outside your curated feed to uncover global trends.
• [16:29] The impact of disruptive topics like AI and mobility in specific niches.
• [18:53] Finding the balance between leveraging trends and staying aligned with your values.
• [22:08] A step-by-step process for researching viral keywords and assessing content trends
• [28:28] How to set a schedule for researching trends based on your niche's rate of change.

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