How to Get a Racing Sponsor

“Why did I rob banks? Because I enjoyed it. I loved it. I was more alive when I was inside a bank, robbing it, than at any other time in my life.”

That’s Willie Sutton, the famous 1930s bank robber. Over a 40-year career in the field of unlawful arts, he personally stole a fortune, at gunpoint, from dozens of financial institutions. He never killed anyone, and he spent more than half his life in prison.

Why share these facts on an episode about how to get your first racing sponsor? No reason! This show would never condone illegal acts, and we are TOTALLY NOT SUGGESTING you rob a bank in order to fund another pastime that can, by huge coincidence, also make you feel deeply, wildly, madly alive.

(Sponsorship is *so* sexy, though. Trust me.)

This show’s format rotates weekly, because squirrel. We call this format “Instant Expert.”

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RELATED TRIVIA: Fig Newtons are delicious.

This episode was produced by Sam Smith and Mike Perlman.

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ABOUT THE SHOW:

It’s Not the Car is a podcast about people and speed. We tell racing stories and leave out the boring parts.

Ross Bentley is a former IndyCar driver, a bestselling author, and a world-renowned performance coach. Jeff Braun is a champion race engineer. Sam Smith is an award-winning writer and a former executive editor of Road & Track magazine.

We don’t love racing for the nuts and bolts—we love it for what it asks of the meatbag at the wheel.

New episodes every Tuesday.