Skip to content
TrackPodcasts
businessJun 25, 201942:47pending

How To Create a Need and Justify Your Use Case

Shopify Masters

About this episode

Being the dog owner of a Saint Bernard named Harley, Tyson Walters was constantly on cleaning duty and barely kept up with Harley's shedding.
Realizing that he's not alone, Tyson came up with the idea of Shed Defender and started prototyping breathable onesies for dogs to reduce shedding cleanups.
After going viral, testing out infomercials, and being on Shark Tank, Tyson shares the lessons learned along the way.

To learn more about Tyson, Shred Defender, and the show notes: https://www.shopify.com/blog/shed-defender-use-case

Tune in to learn

  • How to educate your customers so they’re confident to make a purchase
  • What happened when The Shred Defender got featured on a viral website like The Dodo
  • The results from doing an As Seen On TV commercial

Subscribe and watch Shopify Masters on YouTube!

Sign up for your FREE Shopify Trial here.

Get every episode summarized

Each time Shopify Masters publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.

Email me new episodes

Free for 3 shows. No card needed.

No transcript yet

This episode has not been transcribed. Request it and it moves to the front of the queue.

How To Create a Need and Justify Your Use Case

Shopify Masters

0:00
42:47

More episodes

More from Shopify Masters

View all episodes →