About this episode
Get every episode summarized
Each time Mark Tilbury publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
Transcript ready
6 searchable segments. Every word is indexed and playable.
Full transcript
Mark Tilbury — HOW TO BEAT BIG BRANDS | Mark Tilbury. Machine-transcribed; use the interactive transcript above to jump the player to any line.
McDonald's is the largest fast food brand, so five guys has to advertise itself as premium. Uber is the biggest ride app, so Lyft has to advertise itself as friendly. Amazon is the largest online retailer, so Etsy has to advertise itself as unique. Starbucks is the largest coffee brand, so Duncan has to advertise itself as a daily routine. And Zara is the biggest fashion brand, so H&M has to advertise itself as affordable, if you don't own the market, own the angle.
More episodes
More from Mark Tilbury
Passive Income: I Started A Side Hustle Using A.I, here’s how
Mark Tilbury
2025: The 7 BEST Side Hustles To Start for Students
Mark Tilbury
How Quickly Can You Spend A Trillion Dollars? | Mark Tilbury
Mark Tilbury
Passive Income: How I Started Dropshipping From Scratch (STEP BY STEP)
Mark Tilbury